Since 2009, our characteristic brand image has been consistently developed across an expanding number of products, price and markets. Our merchandise, which include apparel, accessories, and fragrance collections for men and women, as well as children swear. Reflecting a characteristic design perspective, we have been the leader in inspirational lifestyle branding and believe that, under the direction of Mr. Mohammed Al Anjeri we have had a considerable influence on the way people dress and the way that fashion is seen and celebrated.